I was strolling down the narrow street in Sodermalm,Stockholm, the bright sun was beating down and my eyes squinting in an attempt to filter some rays off… something brighter actually caught my eye across the street! Some beautiful textiles mesmerized and beckoned. The gorgeous and eye-catching patterns were in control of my feet.

As I entered the cute little shop, my heart was filled with a delightful glee. Beautiful fabrics made into bags, pouches, cushion covers, bibs, aprons… what have you… I wanted to bring everything home!

For those of you who love Swedish design, it embraces simplicity, boldness, elegance.  So hopefully the designs brought a smile to your face as it did mine…

{1} Cushion Cover
{2} Small Shoulder Bag – I was soooo close to getting one of these, but they ran out of the design I want! 😦
[3} Baby bib
{4} Toiletries Bag

A short read about 10-Gruppen/Ten Swedish Designers

10-gruppen was formed in 1970 by ten young textile designers who wanted to be able to control the entire process, from the preliminary sketch to the printed textile, and to provide good Swedish design.

Today, 10-gruppen is owned and operated by three of the original founding designers, Birgitta Hahn, Tom Hedqvist and Ingela Håkansson, who design all the fabrics.

The 10-gruppen shop on Götgatan in Stockholm  sells the print collections by the metre as textile or oilcloth. It also markets a range of products with their own prints.

The 10-gruppen designs are famous for their powerful and expressive style and colours.

Over the years, 10-gruppen has been exhibited abroad regulary, including in New York, Tokyo, Paris and Berlin.

In addition to being sold in their own shop, 10-gruppen products are marketed by retailers and distributors throughout Sweden, Europe, Asia and the USA. 10-gruppen has also collaborated regularly with IKEA.

Visit the 10-Gruppen website.